Building a product without validating the idea is like sailing without a compass. You might move, but you won’t know where you’re heading.
If you're a startup founder ready to bring your idea to life, hold on for a second. Before jumping into product development or spending on an MVP, you need to validate your idea. This not only saves time and money but also increases your chances of product-market fit.
In this blog, we’ll walk you through a proven process to validate your startup idea effectively — the same approach we use at The New Angle when building Minimum Viable Products (MVPs) for startups.
90% of startups fail. A big reason? Building something no one needs.
Idea validation ensures that:
Too many founders jump into building features without deeply understanding the problem.
Ask yourself:
Tip: Write down your assumptions and test each of them.
Talk to 15–20 potential users. Don’t pitch your solution — just ask about their pain points and current behaviors.
Sample questions:
These conversations will reveal whether the problem is big enough to solve.
Check if similar solutions exist. A competitor isn’t a threat — it proves there’s a market. Analyze:
Use tools like:
Build a landing page that communicates the problem, solution, and value proposition. Add a form to collect emails.
Use platforms like:
You can also use a tech audit or an MVP cost calculator to show feasibility and gather more structured feedback.
Pro Tip: Run small ad campaigns to drive traffic to your landing page and measure conversion.
Before coding, create a clickable wireframe using Figma or Adobe XD. Show this to potential users.
Ask:
This helps gather feedback on UX, feature priority, and overall desirability.
Validation is not about opinions — it's about data:
If you can get 100+ interested users or a few willing to pre-pay, you’re on the right path.
Once your idea is validated, it’s time to build smartly — with the right features, tech stack, and team. That’s where our team at The New Angle comes in.
We help founders:
You can also explore our Virtual CTO services if you need strategic tech guidance without hiring full-time.
Don’t waste money building something users don’t want. Validate first. Build next. Grow faster.
Start your validation journey today, or get in touch with us at The New Angle to book a free consultation and explore our tools that help bring your idea to life.
Need help validating your startup idea? 👉 Schedule a Call and let's chat about how we can help.
If you’re a startup founder wondering why your MVP is taking forever, you're not alone. We hear this often from both first-time entrepreneurs and seasoned founders. Building a product is more complex than it looks, and delays are common.
Startups are full of energy, passion, and big ideas, but often with limited resources and lots of uncertainty. Founders hustle hard to refine products, raise funds, and build teams. But there’s one piece many overlook: solid technology leadership. Without the right tech guidance, even the most brilliant ideas can fall flat. Hiring a full-time CTO is a big commitment, and for many early-stage startups, it's just not practical. That’s where a Virtual CTO (vCTO) steps in, offering the same strategic expertise without the hefty cost. Let’s simplify what a vCTO is, why it’s a game-changer for startups, and how it can help you grow smarter.
Every founder reaches a point where they wonder: "Should I keep adding features or is it time to launch?" The tension between a Minimum Viable Product (MVP) and a full-featured product can make or break your startup. In this blog, we’ll demystify the difference between MVP and a full product, explore the dangers of over-building, and guide you on when to stop building and go live.
The first step is easy. Just schedule a call with us at your convenience. This initial conversation will allow us to get to know you and your business better.
During our discussion, share your business challenges and the results you aim to achieve. This information will help us start brainstorming the best solutions tailored to your needs. We'll explore your vision in detail, ensuring we understand every aspect of your goals.
After our discussion, we'll prepare a comprehensive proposal that outlines our approach to your project. Take your time to review it, and once you’re satisfied, sign the contract. With everything in place, we’ll begin working on turning your vision into reality.
